Maccabi Tel-Aviv BC
Over 75%
of data integrity increase
Over 66%
of individual efficiency increase
Over 66%
of back-office productivity increase
KK Budućnost VOLI
The fan club was built from the ground up, with
Over 3500
of new fans registered
KK Cedevita Olimpija
Over 40%
of ticket sales & game spectators increase
Over 120
of season tickets were sold to about 120 new fans, 50% of which were the SME’s
Over 25%
of merchandize selling increase
The ultimate FRM for Sports Clubs
FanDome FRM is an advanced, state of the art, cloud Fan Relationship Management system, that was designed with several of the leading sports clubs in Europe to help them draw information from every activity around the club. The system is currently installed for the use of Maccabi Tel-Aviv and Olimpija Ljubljana basketball clubs and offers sports clubs for following:
- A user friendly system where almost all work is done in front of a single screen
- SAAS (Software As A Service) solution offered for an affordable monthly fee
- Connecting to neighboring systems
- Centralizing all available fans data
- Updating and adding new info
- Tagging fans
- Segmenting fans
- Targeting and personalizing communication with fans
About Us
We are a team of motivated sports loving entrepreneurs aiming to solve the main underlying challenges in the Global Sports industry. Over the last 3 years, we have met with over 70 different clubs and leagues from around the world. During that time we have been working in stealth mode using those years to listen and understand the unique challenges facing the sports industry and deliver a truly innovative solution designed bottom-up around their feedback and needs.
OUR ENGAGEMENT ENGINE HAS ALREADY BEEN DESIGNED, DEVELOPED, AND BETA TESTED WITH SIX-TIME EUROLEAGUE CHAMPION, MACCABI TEL AVIV BC.
KPIs
Fan-Sponsor Engagement
Engaged Fans Throughout the Entire Game
of Fans Actively Looking to Engage for More Prizes
"We don't really know our fans. In fact, Google and Facebook know more about our fans then we do"
"Current solutions simply don't provide us a way to effectively monetize our fans"
"Most loyalty programs fail due to lack of real incentives that reward fan loyalty"
INABILITY TO MONETIZE FAN BASE
Global Sports Sponsorships is estimated to be at $200 billion. Even with billions upon billions of sports fans worldwide, less than 1% of fans are actually successfully monetized.
GLOBAL FRAGMENTED FAN BASE
Each top league boasts hundreds of millions of global but fragmented fans but no platform has yet to be introduced to effectively unite them. This fragmentation leads to a lack of localized sponsorships.
DATA COLLECTION
Due to fragmentation of these fan bases, there is an inability to collect both real-time and fan-approved data. This leads to a lack of targeted marketing campaigns and poor engagement. There is a need for a digital platform that can unite all stakeholders in the sports industry.
Current Situation
The modern sports club is a complex business that faces multiple challenges. When someone's thinking about a sports club, the immediate association that comes to mind―is a huge stadium, packed with tens of thousands of cheering spectators, such as Barcelona, Manchester United or the New‐York Jets with dozens of employees involved in running the club. In more than 90 percent of sports clubs in the world this is not the situation. It does not mean that sports clubs are poor or impoverished organizations, but as most of their budget is allocated to players and coaches salaries (and transfers), the club's organization is a slim one, with multiple duties assigned to most of the employees. As a result, club management (as well as fan management) suffers.
A sports club fan is a unique and special (and underappreciated commercially) case of customer. A fan will not change “product loyalty” and will not swap clubs if the team fails to win. A frustrated fan as of a painful defeat will return after several days to cheer for his beloved club and will continue to wear the club's colors. In most sports clubs (second and third tiers), the fan base is somewhat of a closed community and the numbers of fans grows slowly over the years in several ways such as friend brings a friend or father brings kids. First tier sports clubs (such as Barcelona, Manchester United or the New‐York Jets) are totally different. These days they are practically supper brands with fans all over the world running marketing campaigns that are much more intense and widespread. Fans are a major income generator of the sports club and practically fans are the name of the game. Their contribution to the club revenue stream is much more than the game ticket or season ticket price they pay. Broadcasting rights, sponsorship and the advertising contracts that are a major club income source are based on the number of spectators in the stadium. All the above means that fans are the core and precious asset of sports clubs and close relations with them are essential to sports clubs.
GLOBAL SPORTS FANS (IN NUMBERS)
| Rank | Sports | Fan Base (Estimated) | Regional Influence |
|---|---|---|---|
| 1 | Football (Soccer) | 4.0 Billion | Worldwide |
| 2 | Cricket | 2.5 Billion | UK and Commonwealth |
| 3 | Field Hockey | 2 Billion | Europe, Africa, Asia, and Australia |
| 4 | Tennis | 1 Billion | Worldwide |
| 5 | Volleyball | 900 Million | W. Europe and N. America |
| 6 | Table Tennis | 875 Million | Worldwide |
| 7 | Basketball | 825 Million | Worldwide |
| 8 | Baseball | 500 Million | United States, Caribbean, and Japan |
| 9 | Rugby | 475 Million | UK and Commonwealth |
| 10 | Golf | 450 Million | W. Europe, East Asia, and N. America |
3-STEP SOLUTION
TECHNOLOGY TOMORROW
BUSINESS ROADMAP
01/01/2017Initial idea
The FanDome FRM initial idea is on the table01/02/2017Initiating document
FanDome FRM Initiating document03/03/2017Design Document Draft
FanDome FRM beginning Design Document15/07/2017Design Document Finalized
FanDome FRM Design document completed04/09/2017Start of prototype development
FanDome prototype development starts06/02/2018Prototype development completed
19/03/2018POC @ Maccabi TLV
Maccabi Tel-Aviv Proof-of-Concept starts26/05/2018POC completed successfully
31/05/2018Olimpija Ljubljana KK - Singed contract
10/07/2018First long term contract
Maccabi TLV 3 years contract begins02/08/2019Ticketing & Dissemination Modules
API to ticketing and dissemination completed15/11/2019Access Control Module
API to access control completed29/12/2019Maccabi - status report
Full system presentation in Maccabi - status report01/03/2020Pandemic begins
Corona pandemic begins - all FanDome activities have stopped01/05/2021Marketing restart
FanDome Marketing starts again27/05/2021Euroleague FanXP Application
FanDome applies for the Euroleague FanXP15/06/2021FanXP 2021 Finalist
FanDome is selected for the final stage of the FanXP 202114/09/2021Euroleague's endorsement
FanDome solution is endorsed by the Euroleague3/215 Clubs Recruited
31/12/202245 Clubs Recruited
Amnon Eshel
Advisor
Oren Gostiaux
Advisor
FanDome team has a profound understanding of sport clubs marketing, season tickets as well as game tickets sales and fan relationship management gathered in over 25 years of working in the sports sector. Over the years, we have gathered high experience in many aspects of the sports club's needs for information, operations and activities. Our team supports fan's data collection (landing pages, funnels, direct data collection), unifying and synchronizing clubs data from all sources, data cleansing, data completion, Fan communication, dissemination campaign design and execution and marketing synchronization, fan club establishment and monitoring and more. The FanDome team is committed and devoted to develop a state of the art, user friendly and affordable FRM system to the world's sports clubs.
FAQ
FanDome is an advanced, cloud, state of the art Fan Relationship Management system especially designed for sports clubs. This ultimate tool enables sports clubs communicate with all clubs neighboring systems, collecting all fan's data into a centralized storage and creating a detailed fan profile.
FanDome was designed to help sports clubs draw information from every activity around the club, such as season tickets marketing and sales, game ticket sales, stadium access by fans, fan presence in the stadium, communicating with fans in various methodologies and more.
Simply put - We provide best value for money offer. Our business model enables sports clubs operate the FanDome FRM with a minimal investment (minor one‐time setup fee for arena design, data import etc. and minimal to no modifications, as minor adaptations are needed for each club) and low monthly license fee, based on number of fans and arena's size. These costs will carry very little burden on the club's budget, but will provide the club with the best Fan Relationship Management system that will increase their marketing and sales efficiency and improve the revenue stream.
All sport clubs with fans can use FanDome, since it can be easily implemented for use of small and medium sports clubs (tier 2 and 3) that are struggling with tightening budgets, which reflects on their ability to invest significant parts of their operational budget in club management benefit solutions (such as CRM and FRM systems). FanDome can easily be customized for the use of major sports club with millions of fans. The clubs are aware to the fact that fan relationship management tools can support their efforts to increase revenues, but the tools are not always there for them and many of them choose the easy solution of outsourcing game and season ticket selling. This easy solution harms the club the most, because communication with fans is done outside the club, which actually prevents the creation of additional sales opportunities from it.
- Creating an accurate fan profile
- Maximizing sells and resale opportunities
- Improving season ticket selling efficiency
- Monitoring the activities of sponsors and advertisers
- Monitoring the club sales team
- Preparing customized financial and managerial reports
- Collecting all the club data sources (fan club, season ticket holders, physical and online shop customers, access control systems and other activities) into a single centralized database and making this information accessible through a single screen
- Fan management
- Sponsors & Advertisers monitoring
- Season ticket holders follow-up
- Game tickets monitoring
- Stadium access control system connectivity
- An advanced reporting module
- Youth academy management
- Fan personal site
- Linking to World-Wide campaigns
- Video streaming subscribers
Except for our FanDome, the off the shelf FRM that we offer sports clubs, our Services Include:
| Helping our clients in creating a club organic season tickets sales infrastructure | Setting guidelines for pricing season tickets and drafting season tickets selling strategies | Drafting selling terms and pricing logic in collaboration with our clients |
| Helping in preparation of calling scenarios and training salesman in conducting dialogs with fans | Gathering and processing fans' data from all club's sources | Data collection (landing pages, funnels, direct data collection) |
| Unifying and synchronizing clubs data from all sources | Data cleansing | Data completion |
| Season ticket and tickets marketing and sales monitoring | Marketing synchronization activities consulting | Dissemination campaigns design and execution |
| Game tickets sales enhancement | Reducing “Non Shows” of season tickets | Fan club establishment and support |
Please, use this form to send us an information request or to schedule a presentation of our FanDome FRM.